Winter is a Los Angeles design studio specializing in brand identity, packaging, and product development.
For nearly two decades, we've helped brands find their place in competitive markets through thoughtful strategy, compelling storytelling, and distinctive design.
We begin with the idea. Every project starts by uncovering what makes a brand worth remembering. Through research, positioning, and creative exploration, we build concepts that give products clarity, character, and lasting relevance.
Our experience spans beauty, wellness, beverage, and lifestyle brands, where design is often the deciding factor between being noticed and being overlooked. From brand identity and packaging to structural concepts and product development, we understand what it takes to bring ideas successfully from concept to market. Our extensive experience working alongside manufacturers gives us a practical understanding of production, materials, finishes, and the realities of bringing great design into the world.
We see ourselves as creative partners, not simply designers. Beyond creating beautiful work, we help guide brands through complex decisions, challenge assumptions, and shape ideas with clarity and purpose. Whether launching a new brand or evolving an established one, we bring strategic thinking and creative leadership throughout the process.
Many of our clients continue working with us long after launch. As brands evolve, we help shape everything from photography direction and retail experiences to digital content and ongoing creative strategy. We value long-term relationships and enjoy working with ambitious founders and established companies alike, creating brands that grow with purpose.
Bahia Sommers
Co-Founder & Creative Director
Bahia Sommers is the Founder and Creative Director of Winter, where she has spent nearly two decades helping founders and brands uncover the ideas that make them distinctive.
Her work begins long before design. Through strategy, storytelling, and creative exploration, Bahia helps clients define the concepts that give their brands clarity, character, and purpose before translating them into identity systems, packaging, products, and brand experiences.
With deep experience across beauty, wellness, beverage, and lifestyle, she has led the development of brands ranging from early-stage startups to internationally recognized companies. Known for her thoughtful, concept-first approach, Bahia believes the most successful brands are built through curiosity, collaboration, and a clear point of view. She sees creative leadership not simply as directing design, but as helping clients uncover new possibilities and bring meaningful ideas to life.
Chad Sommers
Co-Founder & Creative Director
With more than two decades of experience in product design and development, Chad Sommers brings a rare combination of creative vision and technical expertise to every project. His background spans luxury beauty, consumer products, and entertainment, with experience developing brands and products for companies including KVD Beauty, Marc Jacobs Beauty, Ole Henriksen, MDNA, PUR, Disney, DreamWorks, Universal, and Kendo Brands.
Chad's deep understanding of product development, manufacturing, materials, and production allows Winter to move seamlessly from concept to execution. Whether developing custom packaging, structural design, or manufacturing solutions, he ensures every detail supports both the creative vision and the realities of bringing exceptional products to market.
His passion for innovation and craftsmanship continues to shape Winter's approach, creating products that are as thoughtful in their execution as they are in their design.