Winter created Chloe to redefine the premium wine category through the lens of fashion, bringing a fresh perspective to a category rooted in tradition. Inspired by the timeless elegance of luxury fashion brands, we developed an identity that spoke to women with sophistication, confidence, and emotional resonance. From the iconic bow to the understated packaging system, every detail was designed to feel modern, refined, and unmistakably Chloe. The result is a brand that has remained relevant for more than a decade, proving that thoughtful design can transcend trends and become a modern classic.