Created with Millie Bobby Brown, Florence by Mills quickly became one of the defining skincare brands for a new generation. As both the brand and its founder evolved, Winter partnered with Florence to thoughtfully mature the identity while preserving the authenticity that made it resonate with millions of young consumers.

We developed a more intuitive packaging system using color and iconography to improve product navigation, while expanding the visual language to support a broader product portfolio. Through ongoing creative direction across packaging, photography, and brand expression, we helped the brand grow alongside its audience without losing its distinctive voice. For more than five years, Winter has continued to support Florence by Mills, ensuring the brand remains fresh, relevant, and consistent as it continues to evolve.