Inspired by the joy and vitality of Latin culture, Toty set out to redefine daily sun protection through beautifully formulated SPF products. Winter partnered with the brand to evolve its visual identity, introducing greater warmth, color, and optimism while preserving the credibility of its science-led approach. Through packaging development and creative direction for key product launches, we helped shape a brand experience that feels both joyful and sophisticated, balancing clinical efficacy with emotional connection.